The Institute of Contemporary Art/Boston

Interior and Exterior Sign System, Donor Recognition

The Institute of Contemporary Art/Boston (ICA) selected Malcolm Grear Designers to develop a comprehensive environmental graphics program for their new home — Diller Scofidio + Renfro's bold, cantilevered building on Boston‘s Fan Pier. MGD developed a sign and wayfinding program including identification for its cutting-edge Theater, Art Lab, Water Café, and Store as well as a system of donor named spaces, including the Putnam Plaza. MGD worked closely with the ICA and DS+R to achieve a balance of brand recognition and sensitivity to the unique qualities of the architecture.