Guggenheim Museum

Visual Identity/Branding System, Print/Publications

Originally selected to design a visual identity for the Guggenheim Museum, Malcolm Grear Designers was retained for twenty years, creating all of their exhibition catalogues, posters, brochures, invitations, packaging, and signs. Responding to the distinctive circular design of the Frank Lloyd Wright building, the visual image is expressed by an active, non-repetitive graphic that lends itself to an unlimited variety of applications.