Hunter Museum of American Art
Place/Recognition, Identity/Branding, Exterior/Interior Signs, Print/Publications, Interactive/Web
The Hunter Museum of American Art commissioned Malcolm Grear Designers to develop a new visual identity program as part of the Museum’s 50th anniversary celebration, intended to make the museum more accesible to the general public. In addition to the new symbol and logotype, MGD developed a look for all of the visual communication pieces including the newsletter, brochures, invitations, stationery, fundraising materials, annual report, gift items and packaging, a citywide banner system, and a complete redesign of the huntermuseum.org web site.