Today Malcolm Grear Designers completed an updated version of recognition signage for the ICA's (The Institute of Contemporary Art / Boston) Annual Donors. The updated design is located inside the large, 140-square-foot Anthony and Beth Terrana elevator, which features two long glass walls providing views to the waterfront and interior spaces as it travels to the museum's other floors. The new design (and location) is meant to inspire visitors to play a central role in supporting of the ICA's wide range of programing and exhibitions.
The Annual Donors installation is the latest in a well-crafted system of donor recognition and wayfinding signs developed by Malcolm Grear Designers for the ICA. The signs continue to enhance the ICA's brand while drawing on visual cues from the building's unique architectural character. The building, which has become a signature destination on the South Boston waterfront, was designed by the architects Diller Scofidio + Renfro.