New Bedford Whaling Museum

Visual Identity/Branding System, Wayfinding, Interior and Exterior Sign System, Donor Recognition

Recognized as the world’s leading museum of whaling during the "Age of Sail" the New Bedford Whaling Museum was embarking on a large museum expansion and remodeling project when they commissioned Malcolm Grear Designers to develop a new visual identity. While working on the identity assignment, the museum approached Malcolm Grear Designers to create a temporary wayfinding system to be used during construction and renovation. MGD was then retained to design a permanent interior/exterior sign system, as well as a donor recognition system.