Lifespan

Visual Identity/Branding System, Graphics Standards

The visual identity and Graphics Standards program for Lifespan was created and developed as the result of a merger by three Rhode Island hospitals. Today, Lifespan continues to expand its healthcare associations throughout the New England area. The graphics guidelines that were established by Malcolm Grear Designers have been applied to exterior and interior signage, vehicles, publications, web site design, and Lifespan’s stationery set.