Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. Grear approaches design by looking at the inner parts of an object, process, or idea in order to understand the whole. He believes that form and structure are the underpinnings of effective design, which stands contrary to the reductive approach taught in most modern design education.
This fully updated second edition of his classic bestseller, Inside/Outside: From the Basics to the Practice of Design, combines the practical with the philosophical and the concrete with the abstract. Deftly and sparingly capturing the essence of his subject matter, Grear offers unique insight into the design process with images and forms drawn from nature, typography, art and design. These examples from both his teaching (inside) and professional practice (outside) begin with design problems and illuminate the processes by which the best solutions are found. Grear skillfully bridges the gap between design theory and real-world practice.
Inside/Outside: From the Basics to the Practice of Design
Second Edition by Malcolm Grear.
Published by the AIGA and New Riders, an imprint of Peachpit Publishing.
Available from Peachpit and most booksellers.
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