The Veterans Memorial Auditorium in Providence, Rhode Island, now known as “The Vets,” asked Malcolm Grear Designers to create a new visual identity. The studio created an exquisite design incorporating the letterform of the "V" into a symbol that is lively, engaging, and radiant. The symbol includes a range of configurations and a bright color palette, providing flexibility for its use in all forms of media.Read More
Malcolm Grear Designers recently designed the new identity for the Veterans Memorial Auditorium in Providence, Rhode Island. The Veterans Memorial Auditorium, now known as “The Vets,” is home to the Rhode Island Philharmonic Orchestra, Festival Ballet Providence and the Providence Singers. On the National Register of Historic Places, The Vets theatre is renowned for its stunning acoustics, intimate size, and exquisite interior space. In addition to its new visual identity, The Vets will undergo major building renovations in the coming months to improve visitor conveniences and overall theater experience.
At a recent press release event, The Vets enthusiastically unveiled their new visual identity to the public, which includes a range of configurations and a lively color palette, providing flexibility for its use in all forms of media.
Read more about The Vets new identity and renovation plans in the Providence Journal.