Visual Magnetics recently exhibited their revolutionary graphic system at the Association for Retail Environments’ (A.R.E.) Retail Design Collective in New York City. The A.R.E. annual event provides a chance for retailers to see the latest visual and design resources in a showroom setting. Visual Magnetics created a simulated retail environment using Visual Magnetics' media on various surfaces and depths. “We’re very excited to bring our Visual Magnetics Graphic System to one of the most prestigious retail events in New York City and we are confident we’ll be able to show its esteemed audience something truly innovative,” said Joe Deetz, CEO of Visual Magnetics. “We’ve created an environment similar to what you’d see on the floor of an upscale women’s boutique which will serve as an open canvas for visitors to explore the many applications of our media on all different surfaces and fixtures.”
Malcolm Grear Designers worked with Visual Magnetics to create the exhibition's unique look and feel. See the exhibit space and how the Visual Magnetic Graphic System works in this video.[vimeo]http://vimeo.com/33416111[/vimeo]
Malcolm Grear Designers’ visual identity and branding program for Visual Magnetics has helped establish Visual Magnetics as the leading innovator in magnetic-receptive, large format retail graphics and display. Malcolm Grear Designers continues to work closely with Visual Magnetics on all applications of their brand including their web and mobile communications, ads, print media, packaging, and trade shows.