Visual Magnetics is generating excitement with their revolutionary graphic system at the SGIA Expo in Las Vegas, NV. With over five hundred exhibitors from around the world, SGIA is divided into six different zones that focus on apparel production, graphics application, color management, screen printing apparel, industrial and printed electronics, and digital signage innovations.
Visual Magnetics is unveiling several new MagnaMedia products at SGIA 2012. New to the Digital Fabrics collection are: VM-Harvest™32, VM-Monarch™22, and VM-Luna™14 which provide a range of textured fabrics for in-store display. VM-Harvest™32, made from natural jute, features a burlap-like surface that accentuates images with inherent tactile qualities. For example, there is a curved wall of a large wheat field under the heading "Green Market".
Visual Magnetics is also introducing their latest line of products called the Digital Veneers Collection which consists of VM-Maple™12, VM-Oak™12 and VM-Walnut™12. The print media is made of a 100% FSC certified cellulose base that is dye sublimation printed with popular wood grain patterns then encapsulated in a durable resin finish.
“Visual Magnetics has revolutionized the POP and wallcovering markets by enabling the creation of photo-quality graphics that can be updated virtually effortlessly. Now we are launching a line of materials designed for the architecture and design market sector,” said Joe Deetz, CEO of Visual Magnetics. “The Digital Veneers Collection will allow the A+D community to create customized, natural woodgrain graphics that can be installed and changed out as easily as our traditional MagnaMedia products. We are excited to show this product at SGIA and think customers will be very impressed with the finished product.”
Malcolm Grear Designers has developed the branding imagery for VM's presence at SGIA, including the large bus side ads on three buses carrying visitors between SGIA and the hotels. Their booth graphics also include several themed settings including a women's boutique, a café (serving coffee and cupcakes), a green/farmers market, and a science class. The idea of change and metamorphosis surrounds the booth with seasonal plants attracting the butterfly graphics which visitors may reposition all around the booth. VM's achievements in creating sustainable products are also emphasized throughout the booth.
The tradeshow will take place from October 18th though October 20th. To learn more about Visual Magnetic's products, be sure to visit their booth, #2869. In addition, you can read more about the Digital Veneers Collection by visiting the Visual Magnetic's website.
Malcolm Grear Designers’ visual identity and branding program for Visual Magnetics has helped establish Visual Magnetics as the leading innovator in magnetic-receptive, large format retail graphics and display. Malcolm Grear Designers continues to work closely with Visual Magnetics on all applications of their brand including their web and mobile communications, ads, print media, packaging, and trade shows.