After a period of slow sales, Brown's bookstore decided to make a drastic change. Other university bookstore's have been bought out by chain store corporations such as Borders and Barnes and Nobles. But Brown students and staff members fought this notion, and won.
Bookstore employees traveled to other stores around the country and came back with fresh ideas about how to make the store more appealing. Now, along with a wide selection of books, textbooks, apparel and school paraphernalia, the new store features a computer center, dorm furnishings, and a café.
Continuing its long line of work with Brown University, Malcolm Grear Designers was commissioned to design the new interior signs and wayfinding system. The signs work to enhance the Brown University brand and to create a clean and coherent messaging system that works in concert with the new character of the Bookstore.