With Peter and Paula Lunder’s recent gift of over $100 million, including over a thousand works of art, Colby College and the Colby College Museum of Art have launched the Lunder Institute for American Art. The Lunder Institute will support scholarly research and exhibitions of American Art, and collaborative initiatives with artists, curators, scholars, students, as well as museums and art institutions across the country. This tremendous gift of art and the endowment of the Institute helps the Colby Museum reach and engage a wider, more diverse audience.
Projected on screens, emblazoned on tote bags, mugs, ads, etc., Colby unveiled the Lunder Institute’s visual identity — designed by Malcolm Grear Designers. The design of the Lunder Institute logotype provides a distinctive look for the Institute while maintaining a clear visual connection to the Colby College Museum of Art brand —also created by Malcolm Grear Designers. Our studio developed the identity for the Lunder Collection as well as print collateral pieces such as the Museum’s visitor guide, media kit, ads, etc. We designed the signs, wayfinding, and donor recognition for the Museum’s new Alfond-Lunder Family Pavilion, each expressing elements of the overall Colby Museum brand. We also developed the branded bumper graphics for the Museum’s videos.