The American Art Fair celebrates it's 10th Anniversary this year. The Fair, focused on American Art of the 19th and 20th-centuries, opened American Art Week in New York. The Fair features 17 premier art dealers, showcasing the most treasured American artists.
Malcolm Grear Designers designed their visual identity centered around the symbol which combines the upper- and lower-case A's into the form of a flag. In advance of each year's Fair, we design the invitations, brochures, exhibit guides, posters, banners, ads and more. For the 10th Anniversary we designed an anniversary lockup used on all materials including the online catalogue. This year we also designed a refresh of The American Art Fair website.